Start Your Food Business: CPG 101

Start Your Food Business: CPG 101

Ready to take your crowd-pleasing recipe to the next level? In CPG 101, you’ll dive into the world of consumer packaged goods starting with the fundamentals of building your business to last. Walk away with everything needed for your business model.

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With CPG 101, you'll be equipped with

On Demand Course

This course includes over 10 hours of video content and exercises. Our CPG 101 course teaches you the fundamentals of starting a CPG food business.
30 Minute Coaching Session (upon completion)

You’ve learned a lot through CPG 101. Ask all of your questions during a 30 minute coaching session with our Accelerator team to get insight and industry expertise on your CPG business.

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Course curriculum

1
- Overview
  FREE PREVIEW
2
- Welcome to CPG 101!
- What are Packaged Goods?
  FREE PREVIEW
- Select all of the following that are characteristics of a CPG?
- What is the CPG Business Model?
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- In what order is the path to profitability?
- Cookie Co.'s Path to Profitability
- How Does a Packaged Product Get to Store Shelves?
  FREE PREVIEW
- Case Study: Stone's Throw Hash
3
- Packaged Goods and Urbanization
  FREE PREVIEW
- Rise of CPGs with Heinz
- Coca-Cola
- The Story of Hershey
- Hershey vs. Mars
- Kellogg
- Lessons Learned: History of CPG
- What do Hershey’s, Mars, Heinz, Coca-Cola, and Kellogg’s have in common?
- What made some of the greatest CPG entrepreneurial legends so successful?
  FREE PREVIEW
4
- Introduction
  FREE PREVIEW
- Embracing a Growth Mindset
- What is the definition of a growth mindset?
- Becoming an Expert in Manufacturing
- Not Chasing Perfection
- Success Story: Caribe Juice and WTRMLN WTR
  FREE PREVIEW
5
- Overview
- Make Things People Want
- How do you make things people want?
  FREE PREVIEW
- How do you make things people want?
- #1. Know the Pain Point
- #2. Go to the Store
- #3. Talk to Customers
- Case Study: Snacklins
- Passion
- Intersection of Passion and Making Things People Want
- Asking Customer Questions
- Connecting with Consumers
- Success Story: Compass Coffee & Connecting with Consumers
6
- Overview of Manufacturing
- Why Manufacture?
  FREE PREVIEW
- Owning Manufacturing
- A Word from Samy
  FREE PREVIEW
- #1. Controlling Composition and Quality
- #2. Dictating Production Schedules + Inventory
- Case Study: Mas Panadas
- #3. Agility as a Competitive Edge
- Which one of the following does NOT explain why owning your manufacturing is important?
- Case Study: Caribe & Owning Your Manufacturing
- A Word from Kelsey
- Final Words of Wisdom from Samy
7
- Congrats on completing CPG 101!

CPG 101 will develop your viable food business model. Entrepreneurs will receive a personalized goal for next steps in building your business, and help you grow your professional network. Participants receive:

1 Year access to CPG 101- On Demand Course
A 30 minute coaching session upon completion
A Fast-Track Accelerator Pitch upon course completion

Through this course, you will understand what makes a great packaged food business through exploring the path to profitability and traits that make a successful entrepreneur.

By the end of this course, you will

Develop your viable food business model

Build the foundation of your business, including your mission and core values, to set yourself up for success.
Learn the fundamentals of starting a food business

You'll understand the benefits of manufacturing, the CPG business model, and so much more.
Take the next steps with confidence

Through CPG 101, you'll be ready to take the next steps of launching your CPG food business.