Through this Course, You'll Master:

  • Becoming a CPG pricing expert

    This course is essential for any new consumer package good product to be successful in pricing their product to market standards.

  • Successfully Back Launching

    On average, it takes 2 years to launch a consumer packaged good product. You are guaranteed to achieve a faster product launch, and ensuring your pricing is a great start.

  • Pricing Expertise

    Through topics like fixed vs. variable expenses and your personal pricing strategy curated by experts in the CPG world.

Course curriculum

  1. 1

    • Welcome to Financial Fundamentals!

    • Flow of Course

  2. 2

    • Introduction to the CPG Business Model

    • What is a Packaged Good?

    • Path to Profitability

    • Cookie Co's Path to Profitability

    • Case Study: Margarita's Path to Profitability

    • Case Study: Julie's Datery

    • Pricing and the CPG Business Model

    • Key Takeaways

    • Knowledge Check!
  3. 3

    • Introduction to Fixed vs. Variable Expenses

    • How do you Price Your Products?

    • Business Expenses: Fixed versus Variable

    • Cost of Fulfillment: Fixed and Variable Costs

    • Fixed vs Variable Deeper Dive

    • Set Up Quickbooks

    • Key Takeaways

    • Knowledge Check!
  4. 4

    • Introduction to Fixed Expenses

    • What Are Fixed Expenses?

    • Case Study: Spending More Than You Make

    • Key Takeaways

    • Knowledge Check!
  5. 5

    • Introduction to Variable Expenses

    • Variable Expenses

    • What are Cost of Goods?

    • Let's Watch a Video! Cost of Goods for CPG Food Businesses

    • COGs as Your Business Scales

    • How to Calculate Your Gross Margin

    • What is Cost of Fulfillment?

    • Explaining Cost of Fulfillment

    • What is Cost of Sales?

    • $$$ Cost of Sales

    • Key Takeaways

    • Knowledge Check!
  6. 6

    • Introduction to Building Profitability and the Three Financial Goals

    • Introduction to the Three Financial Goals

    • Goal One: Bare Minimum

    • Bare Minimum: Baker Jon

    • Goal Two: Breakeven

    • Breakeven: Baker Jon

    • Goal Three: Profitability

    • Profitability: Baker Jon

    • Key Takeaways

    • Knowledge Check
  7. 7

    • Introduction to Margin and Markup

    • How Pricing is a Powerful Tool in Achieving the Three Financial Goals

    • Margin vs. Markup

    • Let's Watch a Video: Margin vs. Markup

    • Knowledge Check!

    • Definition of Gross Margin

    • How your Margin Affects your Business

    • Lower Margin Means Less Money, Higher Margin Means More Money

    • Why Margin Matters A LOT

    • Key Takeaways

    • Knowledge Check!
  8. 8

    • Introduction to Your Pricing Strategy

    • Let's Recap!

    • Backplan MSRP

    • Retailer Business Model and Your Role

    • Distributor Business Model and Your Role

    • Why Pricing Premium Matters

    • Do NOT be Afraid to Price High and Get the Margin You Need

    • What Margin Do You Need?

    • Pricing Workbook

    • Finding Your Breakeven Point

    • Key Takeaways

    • Knowledge Check!
  9. 9

    • Fixed vs Variable Costs

    • Fixed Expenses

    • Variable Expenses

    • Building Profitably

    • Margin vs Markup

    • Pricing Strategy