History of Packaged Goods

In this course, learn from the CPG trailblazers like Heinz, Hershey's, Coca-Cola, and Mars. You'll look at their strategies for growth and adaptation to an ever-changing market.  

Course curriculum

  1. 1

    • Introduction to Packaged Food

    • What is a Consumer Packaged Good (CPG)?

    • CPG Business Model

    • Baker John's Problem

    • Baker John's Solution

    • A Quick History of Packaged Goods

    • Key Takeaways

    • Knowledge Check #1
  2. 2

    • CPG Giants and How They Succeeded

    • Heinz's CPG Revolution

    • What Heinz Contributed

    • Coca-Cola

    • John Pemberton

    • Hershey's Chocolate

    • Milton Hershey

    • Hershey's vs Mars

    • The Consumer Always Wins

    • The Importance of Owning Your Manufacturing

    • Advantages of Owning Manufacturing

    • What Makes a Successful Entrepreneur?

    • Maintaining a Growth Mindset

    • Key Takeaways

    • Knowledge Check #2
  3. 3

    • CPG Business Model

    • Milton Hershey

    • Henry Heinz

    • John Pemberton

    • Owning Manufacturing

    • Maintaining a Growth Mindset

    • Knowledge Check #3