Course curriculum

  1. 1

    • Welcome to Introduction to Sales!

    • A Word from Luis Solis, Founder & CEO of Caribe Juice
  2. 2

    • Introduction to Channel Strategy Rewind

    • Defining Retail Channels

    • Retailer Channel Refresh

    • Start Local and Saturate!

    • Maspanadas Founder on Starting Local

    • Key Takeaways

    • Knowledge Check
  3. 3

    • Introduction to New Accounts

    • New Retail Accounts

    • Sales is a Numbers Game

    • Margarita, Founder & CEO of Maspanadas on Persistence

    • Selling! It's your job

    • What Buyers Care About

    • Let's get tactical: Target Sales Account List

    • Target Sales Account List

    • Key Takeaways

    • Knowledge Check
  4. 4

    • Introduction to Cold Calling and Emailing

    • Where to find Contacts

    • How to Craft Your Pitch

    • How to Craft Your Digital Pitch

    • What NOT To Do: Cold Calling

    • Five Things That Went Wrong

    • What To Do: Cold Calling

    • Five things that went Right

    • The Benefit of Cold Calling

    • Key Takeaways

    • Knowledge Check
  5. 5

    • Introduction to Store Visits

    • Pre Visit Prep Work

    • Your Strategy

    • Creating a Sales Route

    • Key Takeaways

    • Knowledge Check
  6. 6

    • Introduction to The Five Visit Formula

    • Owning Your Own Sales Strategy

    • Veggie Confetti

    • MasPanadas

    • What is The Five Visit Formula

    • What To Do After 5 Visits

    • Signing Up New Retailers

    • What To Do If They Say Yes and the Retailer is Not on UK Distribution

    • What To Do If They Say Yes and are on UK Distribution

    • Key Takeaways

    • Knowledge Check
  7. 7

    • Channel Strategy Rewind

    • New Accounts

    • Cold Calling and Emailing

    • Store Visits

    • The Five Visit Formula