Course curriculum

  1. 1
    • CPG 101 Rewind

    • Rewind on Backplanning

    • Backplanning

    • History of the OODA Loop

    • OODA Loop

    • What is the first step in the OODA Loop?

    • Make Things People Want

    • A Word from Cullen Gilchrist: Make Things People Want

    • Owning Manufacturing and Why it Matters

    • Why is it important to own your manufacturing? Select all that apply

    • Case Study: Caribe Juice and Owning Manufacturing

  2. 2
    • What are Packaged Goods?

    • Exploring the Packaged Good Business Model

    • Packaged Good Business Model

    • Cookie Co.'s Path to Profitability

    • Why was Cookie Co’s cost of goods so high? Select all that apply

  3. 3
    • What made some of the greatest CPG legends so successful?

    • What made some of the biggest CPG legends so successful? Select all that apply

    • Growth Mindset

    • Becoming an Expert

    • Action, over Inaction

  4. 4
    • Four Phases to Build to Last

    • Phase One Case Study: Stone's Throw Hash

    • Phase Two Case Study: Revol Snax

    • Phase Three Case Study: Mas Panadas

    • Phase Four Case Study: Compass Coffee

    • ​​True or False - The CPG business model relies on small scale manufacturing at high price points to cover operational expenses.

    • True or False - Most food founders have to raise between $150,000-$200,000 to support their business in Phase Two: Product Market Fit.

  5. 5
    • What is Phase One: Launch?

    • Common Reasons Businesses Fail in Phase One

    • What happens after Phase One?

  6. 6
    • Your Phase One Tools

    • Knowledge Base

    • Through the knowledge base, you can…

    • Launch Checklist Workbook

    • Which of the following is NOT on the launch checklist workbook?

    • Pricing Workbook

    • Production Workbook