Our Thesis: How You Will Win
Owning Manufacturing
Owning Manufacturing and Why it Matters
Case Study: Caribe Juice and Owning Manufacturing
Defining a Phased Approach
Benefits of Phased Approach
Case Study | Taking a Phased Approach
Make Things People Want through our Thesis
Case Study: Making Things People Want
A Word from Cullen Gilchrist: Make Things People Want
Key Takeaways
Building to Last Knowledge Check
What are Packaged Goods?
Exploring the Packaged Good Business Model
Packaged Good Business Model
Cookie Co.'s Path to Profitability
Why was Cookie Co’s cost of goods so high? Select all that apply
Co-Packer Temptation
Key Takeaways
CPG Business Model Knowledge Check
What made some of the greatest CPG legends so successful?
What made some of the biggest CPG legends so successful? Select all that apply
Growth Mindset
Becoming an Expert
Action, over Inaction
Key Takeaways
Achieving Entrepreneurial Success: Knowledge Check
Four Phases to Build to Last
Why Phased Approach Matters
Phase One Case Study: Stone's Throw Hash
Phase Two Case Study: Revol Snax
Phase Three Case Study: Mas Panadas
Phase Four Case Study: Compass Coffee
Key Takeaways
True or False - The CPG business model relies on small scale manufacturing at high price points to cover operational expenses.
True or False - Most food founders have to raise between $150,000-$200,000 to support their business in Phase Two: Product Market Fit.
What is Phase One: Launch?
Common Reasons Businesses Fail in Phase One
What happens after Phase One?
Key Takeaways
Phase One: Launch: Knowledge Check
Leadership Tools
Backplanning
History of the OODA Loop
OODA Loop
Your Phase One Tools
Knowledge Base
Through the knowledge base, you can…
Launch Checklist Workbook
Which of the following is NOT on the launch checklist workbook?
Pricing Workbook
Production Workbook
Key Takeaways
Tools for Phase One: Knowledge Check
.png)