Course curriculum

  1. 1

    • Welcome!

    • Course Objectives
  2. 2

    • Introduction to Mission and Core Values

    • Definition of Mission

    • Union Kitchen's Mission

    • Steve Jobs on the Importance of Mission

    • Compass Coffee's Mission and Core Values

    • Mission: Key Takeaways

    • Definition of Core Values

    • Mission and Core Values Recap

    • Knowledge Check!
  3. 3

    • Introduction to Passion & Your Business

    • Passion & What People Want

    • Definition of Passion

    • Mission and Core Values from Passion

    • Intersection of Passion and Making Things People Want

    • What is the Biggest Mistake Entrepreneurs Make When Starting Out?

    • Identifying the Intersection

    • Passion & Your Business Recap

    • Knowledge Check!