Course curriculum

  1. 1

    • Congratulations on completing Phase One!

    • Four Phases to Build to Last

    • What is the CPG Business Model?

    • Cookie Co.'s Path to Profitability

    • 1.1 Concept: Introduction

    • Union Kitchen Mission and Core Values

    • Mission and Core Values Case Study: Compass Coffee

    • Cohesive Concept

    • Cohesive Concept Case Study: Poppy's Stuffed Bagels

    • 1.2 Technical Execution: Owning Manufacturing with Caribe Juice

    • Tabletop to Continuous Production

    • What is the correct definition of Tabletop Production?

    • Case Study: Revol Snax' Journey from Tabletop to Batch Production

    • Production Loop

    • Which steps are part of the production loop?

    • Submit your Product Flow

    • Packaging

    • True or False: Margins are the percentage difference between the sale price and the cost of goods sold

    • Pricing

    • 1.3 Launch: Introduction

    • Channel Strategy

    • 3-Part Sales Strategy

    • What are the three parts of your sales strategy?

    • Demoing Case Study: Snacklins

    • Compass Coffee: PMP

    • Phase One Tools: OODA Loop

    • Phase One Tools: Backplanning

    • Phase One Tools: SMART Goals
  2. 2

    • Where are we?

    • What is Product-Market Fit?

    • Why does Product-Market Fit Matter?

    • Importance of Product Market Fit

    • True or False? Product Market Fit is learning what consumers want and how to deliver that consistently through scalable systems and team building.

    • Phase Two Roadmap and Milestones

    • Phase Two Case Study: Revol Snax

    • Common Reasons People Fail in Phase Two

    • Which is not one of the common reasons people fail in Phase Two?
  3. 3

    • Overview

    • Knowledge Base

    • Production Workbook