This course will provide you with an in-depth overview as to how pricing works in the packaged food industry and will explain how your company should price its products to ensure your margins are always protected.
This course is essential for any new consumer package good product to be successful in pricing their product to market standards.
On average, it takes 2 years to launch a consumer packaged good product. You are guaranteed to achieve a faster product launch, and ensuring your pricing is a great start.
Through topics like fixed vs. variable expenses and your personal pricing strategy curated by experts in the CPG world.
Welcome to Pricing 101!
Flow of Course
Introduction to the CPG Business Model
Pricing and the CPG Business Model
What is a Packaged Good?
Path to Profitability
Cookie Co's Path to Profitability
Product Business Model
Let's Recap That! Product Business Models
Introduction to Fixed vs. Variable Costs
Why Should I Care About Fixed and Variable Costs?
Fixed vs Variable Costs
Introduction to Fixed Expenses
What Are Fixed Expenses?
Introduction to Variable Expenses
COGs at Scale
Let's Recap Everything Learned
Introduction to Margin vs. Markup
Margin vs. Markup
Margins and Your Product Business Model
How Your Margins Affect Your Business
How Products Get to Stores
Introduction to Your Pricing Strategy
Retailer Business Model and Your Role
Distributor Business Model and Your Role
What Margin Do You Need?