Through this Course, You'll Master:

  • Becoming a CPG pricing expert

    This course is essential for any new consumer package good product to be successful in pricing their product to market standards.

  • Successfully Back Launching

    On average, it takes 2 years to launch a consumer packaged good product. You are guaranteed to achieve a faster product launch, and ensuring your pricing is a great start.

  • Pricing Expertise

    Through topics like fixed vs. variable expenses and your personal pricing strategy curated by experts in the CPG world.

Course curriculum

  1. 1

    • Welcome to Pricing 101!

    • Case Study: Caribe Building Profitably

    • Case Study: What Happens When You Don't Build Profitably

    • Flow of Course

  2. 2

    • Introduction to the CPG Business Model

    • Pricing and the CPG Business Model

    • What is a Packaged Good?

    • Path to Profitability

    • Cookie Co's Path to Profitability

    • Maspanadas's Path to Profitability

    • Knowledge Check!

    • Case Study: What Happens When You Don't Follow the Path to Profitability?

    • Product Business Model

    • Recap: Product Business Models

    • Key Takeaways

    • Knowledge Check!
  3. 3

    • Introduction to Fixed vs. Variable Costs

    • Why Should I Care About Fixed and Variable Costs?

    • Fixed vs Variable Costs

    • Knowledge Check!

    • Key Takeaways
  4. 4

    • Introduction to Fixed Expenses

    • What Are Fixed Expenses?

    • Key Takeaways

    • Knowledge Check!
  5. 5

    • Introduction to Variable Expenses

    • Variable Expenses

    • COGs at Scale

    • Pricing Workbook

    • Breakeven

    • Key Takeaways

    • Breakeven Calculator

    • Knowledge Check!
  6. 6

    • Let's Recap Everything Learned

    • Introduction to Margin vs. Markup

    • Margin vs. Markup

    • Knowledge Check!

    • Margins and Your Product Business Model

    • How Your Margins Affect Your Business

    • How Products Get to Stores

    • Key Takeaways

    • Knowledge Check!
  7. 7

    • Introduction to Your Pricing Strategy

    • Let's Recap!

    • Backplan MSRP

    • Retailer Business Model and Your Role

    • Distributor Business Model and Your Role

    • What Margin Do You Need?

    • Key Takeaways

    • Knowledge Check!