Course curriculum

  1. 1
    • Welcome to Pricing 101!

    • Flow of Course

  2. 2
    • Introduction to the CPG Business Model

    • Pricing and the CPG Business Model

    • What is a Packaged Good?

    • Path to Profitability

    • Cookie Co's Path to Profitability

    • Knowledge Check!

    • Product Business Model

    • Let's Recap That! Product Business Models

    • Key Takeaways

    • Knowledge Check!

  3. 3
    • Introduction to Fixed vs. Variable Costs

    • Why Should I Care About Fixed and Variable Costs?

    • Business Expenses

    • Fixed vs Variable Costs

    • Key Takeaways

    • Knowledge Check!

  4. 4
    • Introduction to Fixed Expenses

    • What Are Fixed Expenses?

    • Key Takeaways

    • Knowledge Check!

  5. 5
    • Introduction to Variable Expenses

    • Variable Expenses

    • COGs at Scale

    • Pricing Workbook

    • Breakeven

    • Key Takeaways

    • Breakeven Calculator

    • Knowledge Check!

  6. 6
    • Let's Recap Everything Learned

    • Introduction to Margin vs. Markup

    • Margin vs. Markup

    • Knowledge Check!

    • Margins and Your Product Business Model

    • How Your Margins Affect Your Business

    • How Products Get to Stores

    • Key Takeaways

    • Knowledge Check!

  7. 7
    • Introduction to Your Pricing Strategy

    • Let's Recap!

    • Backplan MSRP

    • Retailer Business Model and Your Role

    • Distributor Business Model and Your Role

    • What Margin Do You Need?

    • Key Takeaways

    • Knowledge Check!